A NEW ERA OF DESIGN
THE 8TH ELEMENT™
At OCTESSENCE, we believe that Substance must precede Style.
Design without depth is decoration — and decoration doesn’t scale.
OCTESSENCE is both the art and science of drawing out the essence of an idea and translating it into reality — with clarity, elegance, and intentionality.
It begins with Substance — the 8th Element of Design, and the foundation of everything we build.
WHAT WE DO
We build assets, not just brands.
We’re a strategic business transformation studio that designs brands as systems that scale.
From core messaging to marketing ecosystems, from visual identity to internal operations — we engineer clarity, structure, and growth through our proprietary 8-Element Framework.
Our work bridges beauty with backbone, ensuring your brand isn’t just beautiful — it’s functional, measurable, and built to multiply value.
WHAT WE SOLVE
We close the invisible leaks that quietly drain your growth.
Most businesses lose 20–40% of potential revenue to what we call The Confusion Tax —
the hidden cost of unclear messaging, inconsistent positioning, and disorganized systems.
Three gaps create the drain:
The Clarity Gap
You and your team can’t clearly explain what makes you different.
You’re great at what you do — but your message isn’t.
The Perception Gap
You deliver premium results but look budget.
Your visuals, voice, and structure don’t reflect your true value.
The Systems Gap
Nothing runs without you.
Your business depends on hustle instead of systems that scale.
Each gap represents hundreds of thousands in lost opportunity every year —
and millions in trapped enterprise value over time.
You’re already worth 5–10× more than you’re capturing.
We help you unlock it — systematically.
HOW WE SOLVE IT
The OCTESSENCE METHOD™
From Scattered to Scaled™
We reversed the traditional design approach with our 8-element framework:
1–3. Substance | Story | Structure
We excavate your foundation — clarifying who you are, why you matter, and how your business should function.
4–6. Style | Sensation | Signal
We express that truth through identity, experience, and communication that commands premium positioning.
7–8. Systems | Scale
We systematize and automate — turning your brand into a growth engine that compounds value over time.
Each suite builds on the last, transforming your business from confused to clear, amateur to premium, dependent to scalable.
In 5 days, 10 days, or 6 weeks, we don’t just improve your brand — we multiply its enterprise value by 5x.
No band-aids. No decoration. Only complete transformation from foundation to scale.
BE THE FIRST TO SEE OUR METHOD ↓
You’ll receive an inside look at how the OCTESSENCE Method™ transforms brands into business assets.
WHO WE ARE
HANA Catlett
Founder + CEO
A systems thinker and brand architect with over a decade of experience bringing ideas to life with precision and depth. Hana’s instinct for narrative design and structural clarity has helped brands move from scattered to structured — from idea to execution. She leads OCTESSENCE with a vision-first approach that always starts with Substance.
Devin Hudson
Co-Founder + CMO
Devin brings a strategist’s eye to creative execution. With a background in campaign development, brand communications, and audience psychology, she builds marketing systems that merge creative impact with measurable results — turning visibility into velocity.
Payton Blanks
Co-Founder + CXO
Payton is a digital engagement specialist passionate about how brands feel at every touchpoint. Her expertise in storytelling and social experience design helps brands build communities that connect deeply, convert naturally, and scale sustainably.
WE’RE LAUNCHING SOON
01 . 05 . 26
We’re not building another agency — we’re creating a new category:
Business Transformation through Strategic Brand Design.
Our mission is simple:
To turn businesses into valuable, scalable assets through the systematic architecture of brand, operations, and growth.
BE THE FIRST TO WORK WITH US
Founding 50 Benefits:
30% lifetime discount on all services
First access to new products, frameworks & events
Exclusive Founding 50 community access
37 of 50 spots remain.
When they’re gone, these advantages are gone forever.
👉 Join the Founding 50
© OCTESSENCE 2018