A NEW APPROACH TO DESIGN
THE 8TH ELEMENT™
In our approach to design, we believe that substance must precede style.
OCTESSENCE is both the art and science of drawing out the essence of an idea and translating it into reality — with clarity, elegance, and intentionality.
It begins with Substance — the 8th Element of Design, and yet, the very first step in everything we do.
WHAT WE DO
We’re a strategic business transformation studio.
We don’t just build brands that look good — we build brands that work. From core messaging to marketing systems, from visual identity to internal workflows, we investigate every layer of your business — inside and out — using our proprietary 8-element framework. Our work bridges beauty with backbone, ensuring that your brand isn’t just beautiful, but functional, effective, and built to grow.
WHAT WE SOLVE
Successful businesses hemorrhage value through three gaps.
The clarity gap (your and your team can't explain what makes you different), the perception gap (you look budget but deliver premium), and the systems gap (nothing runs without you). These gaps cost $200K+ annually in lost revenue and millions in trapped enterprise value. You're worth 5-10x more than you're capturing. We systematically close every gap.
HOW WE SOLVE IT
The OCTESSENCE METHOD™
We reversed the traditional design approach with our 8-element framework. First, we excavate your foundation (Substance, Story, Structure) to clarify who you are and why you matter. Next, we express that truth powerfully (Style, Sensation, Signal) to command premium positioning. Finally, we systematize everything (Systems, Scale) to multiply value without multiplying effort. Each suite builds on the last, transforming every layer of your business from confused to clear, amateur to premium, dependent to scalable. In 5 days, 10 days, or 6 weeks, we don't just improve your business—we multiply its value by 5x. No band-aids. No decoration. Complete transformation from foundation to scale.
BE THE FIRST TO SEE OUR METHOD ↓
You’ll get an email showing how we apply our method.
WHO WE ARE
HANA Catlett
Founder + CEO
With over 10 years of experience collaborating with top brands to bring ideas to life with precision and depth. Her instincts for brand clarity and narrative design have shaped standout iden tities, elevated creative strategies, and helped clients move from scattered to structured — from idea to execution. She leads Octessence with a vision-first approach that prioritizes substance over style.
Devin Hudson
Co-Founder + CMO
Devin brings a sharp strategic lens to every brand he touches. With a background in campaign development, brand communications, and audience psychology, her work has helped high-growth companies expand their visibility and sharpen their message. She crafts marketing systems that are not only creative — but powerfully aligned and results-driven.
Payton Blanks
Co-Founder + CXO
Payton is a digital engagement specialist with a passion for shaping how brands feel across every touchpoint. Her expertise in social media, content strategy, and storytelling has helped brands grow authentic communities and improve their customer journey. She translates strategy into connection — ensuring every experience reflects the heart of the brand.
WE’RE LAUNCHING SOON
01 . 05 . 26
We're not building another agency. We're creating a new category: Business Transformation through Strategic Brand Design. Our mission is to transform businesses into valuable assets through systematic architecture of brand, operations, and growth.
BE THE FIRST TO WORK WITH US
Join the OCTESSENCE Founding 50.
Save 30% forever!
We're building something new—businesses that multiply value, not just improve incrementally. The first 50 who transform with us get lifetime advantages.
What You Get:
30% off all services, forever
First access to new products, methods & events
Exclusive Founding 50 community
37 of 50 spots remain.
When they're gone, these benefits are gone forever.
© OCTESSENCE 2018